Fortunately, with the beginning of the rapid digitization of all spheres of human life, everything has changed dramatically.
The fitness industry has also undergone tremendous technological changes, primarily related to the creation and popularization of various fitness apps, with the help of which users can easily track their progress and see all the changes in real-time.
But today fitness applications can not only track your progress but also create specialized diets that will ideally suit your health condition and personal training goals.
Let's take a look at the statistics regarding the fitness development market and its future trends.
According to a study conducted in early 2019, it was predicted that the fitness apps market will reach $14.7 billion by 2026, with a CAGR of about 23%.
But according to Statista, in 2020 alone, fitness app revenue totaled nearly $18 billion and continues to grow at a rapid pace. It is expected that every year this domain will grow more and more and show better results.
Growth rates are projected at 5% annually by 2023. Everything can change dramatically, given the constant research and development in this field, as well as in the healthcare sector.
The Importance of a Fitness App Nowadays
Because of the fact that today's world has become very fast and competitive, most people do not have enough time to exercise or lead a healthy lifestyle.
The hard work that people do every day, from early morning to late at night, causes severe stress, weakness, and various illnesses.
However, thanks to advances in technology, we have many fitness applications available that can not only help you keep fit, but also measure your vitals.
Businesses might create a fitness app in order to make users’ life healthier by tracking the diet, water intake, and exercise regimen.
Some programs can even track your heart rate, which is vital for people with heart problems. If even these benefits could not convince you of the need for a fitness app, then below are some of the other benefits of a fitness app.
Nutrition Tracking
People who are watching their weight, or people who are looking to gain or lose weight can use the fitness app.
By specifying information about the type and amount of foods they consume each day, the fitness app can easily calculate the calories, carbohydrates, proteins, and fat content of the meal. Such apps also allow keeping an electronic food diary.
This helps to avoid eating foods that are harmful to one's health. Scientists have shown that keeping a food diary can help people consume food more consciously.
Progress Tracking
Thanks to the fitness app, users can easily monitor their workouts and health with just a couple of clicks. Programs like these allow people to fill in data related to their health indicators and track changes over some time.
For example, they can easily compare the blood counts at the start of their fitness journey and after a few months. That will allow them to understand whether the body condition has improved or not.
Tracking Number of Steps Taken
Every year, fitness apps only increase the number of functions. One of the available features is a pedometer. Now people can track the number of steps taken every day, as well as get all the supporting details, about the walking distance and the number of calories burned.
Opportunity to Exercise With a Coach
In some fitness apps, it is possible to use the services of a personal trainer at very affordable prices. You don't need to go anywhere to work out with a coach as all you have to do is just download the program.
Remote consultations with a trainer through the application help users form a balanced lifestyle and training regimen.
Continuous Support of Motivation
Most fitness apps are designed so they can constantly motivate users to exercise because, without motivation, all efforts are in vain.
A system of diverse achievements and regular notifications that spur people to physical activities also motivates them to take decisive action in sports.
Also, spending only a few minutes a day recording health data helps users keep track of their health. It is also a good motivation for people who have problems with excessive weight.
Types of Fitness Apps
Today, there are 3 popular types of fitness applications. All of them differ only in the method of processing and storing information:
Workout and exercise apps
Nutrition apps
Activity tracking apps
There are cases when a fitness app is a combination of two or even all three types of programs. But basically, every program falls into one of these categories.
Workout and Exercise Apps
Workout apps are the most extensive category on our list. As you might have figured out, this type of app is workout-oriented.
The main purpose of this type of fitness app is to show users what exercises to do and how to perform them correctly. Despite the vastness of this category, it would be advisable to divide it into several groups:
Personal trainer apps
Logbook apps
Workout fitness apps that pair with devices
Personal Trainer Apps
The main task of such programs is to develop a set of exercises for users. They offer a set of exercises that can be tailored for each person individually only by choosing the difficulty level and the set of exercises that they like best.
Such applications also show how to correctly perform certain exercises, because improper execution can lead to serious injuries or not result in the desired effect.
People no longer need to go to the gym and pay for the services of a trainer. Personal trainer apps have everything needed for comfortable sports in any condition.
Logbook Apps
In most cases, similar programs are fairly minimalistic. They do not have huge functionality but only work as a list or journal that stores information about training.
Apps like these are useful for tracking exercise progress or health condition changes. But in them, users can also find a library of exercises and workout programs for various purposes.
Workout Fitness App Compatible with Wearable Devices
These apps are indispensable for people who cannot imagine their own sports activities without a wearable device.
Create high-end software solutions for your company with Intellectsoft
If you use a fitness bracelet or smartwatch during workouts, you can connect it to the program and all the data that these devices collect will be immediately displayed in the application on your smartphone.
Moreover, such programs can sync with intelligent sports equipment.
Nutrition Apps
Nutrition apps measure various health indicators such as weight, calories burned, water balance, etc. in order to help people stick to a healthy diet. Additional functions may include monitoring your daily coffee consumption and body fat content.
Such programs are geared towards setting and achieving goals. If it is difficult for a person to eat healthily, the application will help create a shopping list and draw up recipes.
Activity Tracking Apps
This type of app is suitable even for people who are not involved in sports but want to be sure they move a lot. In similar apps, there are features for calculating the steps taken and calories.
But, probably interesting functions of such programs are sleep tracking and sleep quality assessment. You can also use a smart alarm to make your waking up easy and quick.
Must-Have Features for Fitness Apps
Before moving to tips on how to create a fitness app it is important to think over the functions that would be included in it, as well as the design in which it will be made.
Let's take a look at a few features that are important for all of the above categories of fitness programs. Implementing them will help you attract more users.
User Personalization
This function is responsible for collecting personal information about each user as age, weight, height, gender, and training goals. The info is used later to create or tailor the best nutrition or exercise program for the user's body.
With the introduction of this function, you will be able to improve the interface of your fitness app several times, as well as increase your profit.
The user will feel that the program meets their needs and helps to achieve their fitness goals, and therefore will constantly return to it and recommend it to friends.
Synchronization with Various Devices
In order to develop a fitness app, you should pay particular attention to synchronization. Your app needs to quickly and easily sync with other programs and wearable devices.
That will help users track their metrics and progress more easily. You can also work out the possibility of using your app not only on smartphones but also on a computer.
That allows users to view various workouts from a desktop. Such advanced functionality will attract thousands of users to your application, and will greatly increase the income and reputation of the company.
Information for a Specific Period
With this feature, the user can view data about their physical activity or other health indicators over a specific time, such as a week, month, or year. With this feature, people can easily track their progress and set long-term goals.
Some programs also use a system for automatically sending reports to the mail so that the user does not forget to review them.
Goal Setting
This is probably one of the most essential functions of fitness applications because most users use such programs to achieve their own athletic goals. Your program should be able to set goals related to sports and nutrition.
The user can select a task, set a goal by entering a date and an action to be taken to complete it. Here you can also add statistics on the execution of tasks for a certain period.
How to Create a Fitness App
There are a few things you need to be aware of if you want to develop a fitness app. To avoid unnecessary costs, problems, and delays in creating a program, as well as to create a high-quality program, you need to follow certain instructions.
We've prepared a list of steps you can follow to create a fitness program.
Explore the Fitness Apps Market
To begin with, you need to conduct a detailed study of the fitness software market. Since there are so many different sports-related apps now, the chances that the program may not be profitable are high enough.
To avoid this, you must analyze in detail which applications are popular, problems that bother people most. It is also worth reviewing the apps of your potential competitors and finding their flaws that could be adjusted in your app.
Choose The Fitness App Type You Need
After conducting market analysis, you need to determine what main types of applications exist on the market today as well as their pros and cons. We have already written in more detail about all types of fitness apps in this article.
With the help of this information, you can determine exactly what kind of app you want. It will also make it easier to choose the features that can be implemented in your program, while you create a fitness app.
Define Key Features
Each fitness program has different functions and offers unique opportunities for its users. However, there is a set of functions that you must introduce during the workout app development process.
In the previous chapters, we talked about the features that are required for fitness app development.
Choose the Monetization Model
Some people are engaged in workout app development only because it gives them pleasure and they do not seek to make a profit. But in most cases, you want to make a lot of money and recoup all the investment you have put into workout app development.
There are various ways to monetize your application. To generate income from a fitness app, you can use one of these types of monetization:
Paid app downloads
In-app purchases
Advertisements
Paid personalized training or nutrition plans
Choose the Right Fitness App Development Team
To create a fitness app you need to find skilled developers. You can choose between hiring an in-house team, working with freelance developers, and using the services of a software development outsourcing vendor.
The last option is recommended as it usually guarantees the best results. It is better to choose a company that has vast experience in the fitness niche and a lot of positive reviews from previous clients.
By choosing a company for collaboration, you can create a fitness app with high performance and solve all the problems that may appear during a fitness application development process.
Conclusion
Sports app development, like the development of any other app, is a rather complicated process. However, if you conduct thorough market research and create a program that fully satisfies users’ needs, your fitness app idea can turn into a profitable business.
If you are looking for a reliable outsourcing software development company to develop a fitness app, don’t hesitate to contact Intellectsoft.
We have extensive experience in this field and will be able to create a solution that will successfully serve your end-users and meet your business goals.
Contact us today and let us create a competitive fitness application for you!
The hospitality industry depends a lot on keeping customers happy, but it’s
getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher
than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win
customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and
increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that
getting their attention is a real challenge. It’s not easy to make them choose your business over others. What
worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But
with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy,
expectations have changed. The good news is these businesses have shown what works: great customer
service. They focus on personalizing the experience, making things easy for customers, offering loyalty
programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how
they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction
in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the
backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers
are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a
study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase
in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a
company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality
industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the
hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer
service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s
biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor
Customer Service
Even with strong and high-quality business offerings, poor customer service can
drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we
live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with
technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39%
upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some
still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage
their data and create new systems or add features.
Some of the recent examples include clients coming to us to
create AI solutions for their services
while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company
objective, and working on keeping the data clean (centralized, structured, and segmented).
When
we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI
and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing,
centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so
we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start
with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for
gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide
you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and
travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and
retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers
place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff
not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team,
helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine
having an app dedicated to making your team’s work easier and more efficient!
How Technology
Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar
technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation
and working hand in hand with technology to achieve the highest standards and establish brand-new “golden
standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports
customer service.
Examples of Intellectsoft projects
Property management systems
(PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers
extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with
managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The
platform also includes features for equipment management, key instructions, workflows, and custom permissions. This
makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus,
tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged
community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed
marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining,
make reservations, and interact with staff— through a simple tablet in their room. The solution includes three
parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and
a backend system that connects everything together. This approach makes things easier for guests and staff,
improving both convenience and efficiency.
Existing Customers First: Building Loyalty with
Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that
retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs
five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the
number one revenue driver for the company.
Moreover, a 5% increase in customer retention can
lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a
business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster
long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business
model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s
part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With
the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t
forget.
More than half of hotel chains are already using personalization features on their websites, booking
platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest
preferences perfectly.
Source: Deloitte
How does
technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special
requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping
them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to
local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls
adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every
customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our
clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to
control services, explore amenities, and find resort information-- with a special touch to their suite type. For the
client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing
issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty
program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive
benefits.
Our solutions not only helped the client with special experiences for guests; it also improved
operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We
transitioned away from ESB (Enterprise Service
Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions.
Similarly, we’ve implemented Device Farms that improved operations
and saved resources."
Leveraging Software to
Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and
introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to
introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by
analyzing your database in detail.
Upselling via Apps
Boosting revenue in the
hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your
app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner
reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations
during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience.
And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their
previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource
Management Software
Making every resource count in your hospitality business is key. Inventory and
resource management software allows you to effortlessly track everything from linens to room availability, ensuring
nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations
assists sustainably keep everything under control and know what you need to focus more. It helps maximize room
occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This
approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how
technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service
Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the
right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest
experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by
identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track
customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best
solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look
for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM
software, live chat tools, or a guest experience app can make a difference.
3. Equip Your
Team
Technology is only as effective as the people using it. Train your staff to make the most of the
new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff
creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well
the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you
fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality
Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility
bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer
satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our
experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and
experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building
strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points
and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and
continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software
development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and
systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the
hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer
experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention
strategy with personalized technology? Contact our experts, and
we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
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